Reaching senior B2B decision-makers others couldn't
“The seniority was real and the fieldwork closed in days, not weeks. That audience is genuinely hard to buy.”
The challenge
A B2B client needed senior IT and procurement decision-makers in the US and DACH — a low-incidence, high-value audience that open sample exchanges struggled to deliver at the required seniority.
Our approach
We recruited from our owned B2B community and vetted specialist partners, screening hard on role, seniority and firmographics. A quant survey ran alongside depth interviews for the 'why' behind the numbers.
The trust & data-quality layer
Firmographic and role verification plus fraud screening ensured the seniority claimed was the seniority delivered — no inflated titles slipping through.
Results & impact
- ✓Full quota reached ~60% faster than the prior exchange-only approach
- ✓Verified senior decision-makers across two regions
- ✓Quant scale plus qualitative depth in one engagement
More work
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A hard-to-reach clinical audience recruited and fielded compliantly, with credential verification and quality screening on every respondent.
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Programmatic sample plus rigorous data processing kept a global tracker consistent, clean and on time, quarter after quarter.
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