Reaching senior B2B decision-makers others couldn't
The challenge
A B2B client needed senior IT and procurement decision-makers in the US and DACH — a low-incidence, high-value audience that open sample exchanges struggled to deliver at the required seniority.
Our approach
We recruited from our owned B2B community and vetted specialist partners, screening hard on role, seniority and firmographics. A quant survey ran alongside depth interviews for the 'why' behind the numbers.
The trust & data-quality layer
Firmographic and role verification plus fraud screening ensured the seniority claimed was the seniority delivered — no inflated titles slipping through.
What this delivers
- ✓Quota reached through targeted recruitment rather than open exchange, so seniority holds
- ✓Verified senior decision-makers across two regions
- ✓Quant scale plus qualitative depth in one engagement
More work
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