Data quality & trust
Trust you can measure.
Reach means nothing if the people behind the responses aren't real. Quality is our first deliverable — screened at the door, monitored throughout, and reported, never assumed.
Every respondent screened before they reach your survey — and monitored throughout it.
The foundation
Four things every project stands on.
Authentic, verified respondents
Real, unique people — identity-checked, deduplicated and fraud-screened before a single answer is recorded.
Owned & governed panel
Bigfoot Surveys is our own recruited, profiled and rewarded community — so we can stand behind who's in it and how quality is maintained.
Methodologically sound
Certified processes (ISO 20252), rigorous questionnaire QA and correct weighting — quality is built into the method, not bolted on after.
Measured, not assumed
Quality is reported, not promised. Removals are logged and documented so you can see exactly what was screened and why.
The fraud-prevention stack
Two layers, no gaps.
We stop fraud at the door and catch it mid-stream. Both layers run on every project — and respondents are never told why they were removed, so the checks can't be gamed.
Pre-survey screening
Caught at the door, before your link ever loads.
- Identity verification & digital fingerprinting
- Cross-source deduplication
- Bot & automation detection
- Fraud suppression / no-fly list
- Geo & VPN / proxy checks
- Duplicate-device screening
In-survey monitoring
Continuous checks throughout fieldwork, not a one-off.
- Attention & trap questions
- Speeding & straight-lining detection
- Open-end coherence (AI-assisted)
- Response-pattern & grid checks
- Consistency & logic validation
- Continuous in-field monitoring
An owned, governed panel
Bigfoot Surveys is our own recruited and profiled community. Owning the source means we control the two things that matter most — who is in the panel, and how their quality is maintained over time. No black-box supply, no guesswork.
Visit Bigfoot Surveys ↗The trust layer: TrustedMR
We built TrustedMR — a platform that scores trust across the market-research industry, from supplier reliability to fraud screening. We hold ourselves to the same standard we built for everyone else, which is why quality here isn't a claim; it's infrastructure.
Explore TrustedMR ↗Want the detail behind the promise?
We're happy to share our validation approach, certifications and screening methodology — including an ESOMAR-style Q&A — with prospective clients.