A new product line, validated before launch
“We got clean, comparable data across every market in one wave — the go/no-go call made itself.”
The challenge
A consumer brand needed to validate a new product line across five markets fast — but running five local agencies risked inconsistent questionnaires, incomparable data and a launch decision built on shaky ground.
Our approach
We designed one master instrument, localised it for each market, and fielded it through our own panel plus vetted local partners in a single coordinated wave. Concept, pricing and pack tests ran in parallel with identical logic so results were comparable by design.
The trust & data-quality layer
Every respondent passed identity, deduplication and attention screening before entering the survey, with in-field consistency checks throughout. Under 2% of starts were removed on quality — and every removal was documented, never guessed.
Results & impact
- ✓A single harmonised dataset across all five markets, comparable cell-by-cell
- ✓Clear go/no-go signals on concept, price and pack
- ✓One coordinated timeline instead of five agency schedules
More work
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A tracker plagued by bots and duplicate respondents, rebuilt on a pre-survey + in-survey quality stack — so the numbers could be trusted again.
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