A new product line, validated before launch
The challenge
A consumer brand needed to validate a new product line across five markets fast — but running five local agencies risked inconsistent questionnaires, incomparable data and a launch decision built on shaky ground.
Our approach
We designed one master instrument, localised it for each market, and fielded it through our own panel plus vetted local partners in a single coordinated wave. Concept, pricing and pack tests ran in parallel with identical logic so results were comparable by design.
The trust & data-quality layer
Every respondent passed identity, deduplication and attention screening before entering the survey, with in-field consistency checks throughout. Every removal is logged with its reason, so the screening is auditable rather than asserted.
What this delivers
- ✓A single harmonised dataset across all five markets, comparable cell-by-cell
- ✓Clear go/no-go signals on concept, price and pack
- ✓One coordinated timeline instead of five agency schedules
More work
View all case studies →Reaching credential-verified specialists, fast
A hard-to-reach clinical audience recruited and fielded compliantly, with credential verification and quality screening on every respondent.
Read case study →Technology & TelecomAn always-on brand & category tracker
Programmatic sample plus rigorous data processing kept a global tracker consistent, clean and on time, quarter after quarter.
Read case study →Financial ServicesCleaning fraud out of a high-stakes tracker
A tracker plagued by bots and duplicate respondents, rebuilt on a pre-survey + in-survey quality stack — so the numbers could be trusted again.
Read case study →